Smart marketing means creating and deploying the right ad, with the right message, at the right time, tailored to the right audience. With Screenist this is not only possible, it is done next level. By utilizing keyword tagging and product tagging, ads can be strategically programmed and launched during relevant programming to specified audiences watching their favorite content on any VOD, Connected T.V., or Linear T.V., and ads can be displayed on any screen.
Screenist also brings innovative and proprietary technology to measure and manage one or multiple active campaigns in real time. Marketers can access our user-friendly, secure, and accurate dashboard to place and launch new campaigns, select audiences, demographics, campaign time frame and budgets, or make adjustments to existing ones depending on current performance, desired outcome or goals. One platform with endless capabilities for any size of campaign.
With our cutting edge platform marketers will have all details they need on all registered user profiles, including user activities, tastes, behaviors and browsing preferences. Reports with the most accurate data of user interaction with active campaign ads, including how many times they interacted, clicked on the ad (Ad-Tiles), explored or saved it, shared it, engaged or visited its corresponding URL links at a later time. Finally a precise ROI report on every campaign!
With our one-of-a-kind software, brands can now reach their audiences directly within their livings room or on their smartphones, laptops, mobile devices, and on any connected devices while they are watching their favorite programs. Our revolutionary technology places ads at the right time in the most relevant, strategic and suitable environments while preserving brand identity.
Our Ad-Tiles are strategically loaded into the timeline and delivered to grab the viewers’ attention without being invasive. They are delivered in contextually relevant environments to ensure effectiveness and to create immediate connection with the viewers. The Tiles will remain available in view as users scroll through relevant content on the screen giving brands the opportunity for prime placement and exposure within the desired target audience.
Precise and smart marketing are done via contextual advertising; the result is increased user interaction and engagement, increased relevancy and connection, strategic brand exposure that is integrated into the experience, and ultimately a positive receptiveness to ads that are relevant to what the users are watching.
Our marketing platform can be used by small to large marketing agencies or small to large businesses that want to promote themselves. Screenist helps to monetize audiences in the right state of mind by delivering the right product or brand advertisement at the right time by utilizing in-video tags. Our comprehensive and yet intuitive UI was developed to meet and exceed industry standards. It was designed to manage the most complex campaigns with ease and accuracy, and to guide the ADVERTISER step by step throughout the entire process.
Online videos have been tagged with hashtags and descriptions for years in order to ensure better findability. These methods have evolved from manual tagging to using AI software to achieve more relevant tag to the content and in more specific frames. Screenist utilizes these tags and uses our revolutionary AI technology to find embedded video tags that are content specific and to strategically deploy our Ad-tiles accordingly. By attaching Ad-tiles to content specific tags, we achieve the ultimate exposure, when we can reach the viewer in the moment and state of mind during which they are the most receptive to, or ready to act on the relevant advertisement.
Admin Functions: After signing-up and entering the admin space, a user friendly UX/UI greets the ADVERTISER: this dashboard is where the ADVERTISER will manage all relevant functions, such as content and audience management, ad management, payment methods, wallet management, user and account settings including master admin, and ability to assign other users with their access and functions.
Ad Accounts: The ADVERTISER will be able to easily create a new ad campaign, place a new ad or add to an existing campaign. In addition the ADVERTISER will be able to assign content, select target audiences, select campaign time frame and budget. Under this area, the ADVERTISER will also be able to manage all ongoing, future or pending ads with speed, accuracy and flexibility.
Billing: The ADVERTISER will find all options to set or easily manage campaign costs, budgets for campaigns or individual ads, and wallets for clients’ accounts or brands among others.
Content Management: The ADVERTISER will find every video content that is available for ad campaign based on thematic, keywords, hash tags, filters etc. The ADVERTISER will also be able to create or edit content groups for frequently used campaigns.
Target Audience Management: The ADVERTISER will be able to fine-tune campaign to reach target audiences based on their characteristics, preferences and behaviors. The ADVERTISER will also be able to create or edit target audience groups for frequently used campaigns.
Analytics: Our comprehensive statistical tool will provide an insight to all aspects of the campaign or ad performance. Based on these details, the ADVERTISER will gain valuable insight to measure the effectiveness of the investment of the marketing campaign, and also gain the ability to fine-tune the active campaign to better reach the intended audience.
Your brand’s message matters, but who you deliver it to, and how you deliver it, makes all the difference! With Screenist you have the power to get real results, to present your message to the right audiences at the most impactful time and when it truly matters, and all via non disruptive ads that users can choose to click on and Buy Products At First Sight!
And for your clients: Show them their campaign results in real time! Finally you can manage one or multiple campaigns at once, adjust them as needed and tell your clients exactly where their investment is going. All of this is available through Screenist, and all you have to do is contact our team with your needs.